FUTR World Middle East 2021
The first of its kind, FUTR World Middle East debut in Abu Dhabi on the 9-11 December 2021. The event provided a unique opportunity to create a multi-genre festival that brought both the business and consumer communities together.
The 3-day “in-person” event consisted of three main components; FUTR Summit, FUTR LIVE and FUTR Festival. It attracted more than 5700 registered attendees from the region and had a combined outreach to more than 318M people globally.
FUTR World featured a strong lineup of more than 90 content creators, influencers and speakers from Germany, Middle East, Sweden, Spain, US and UK with a following of more than 55 million in total. The programme featured a 1-day B2B conference on marketing, retail and commerce, followed by a 2-day B2C festival that featured an array of cooking, dance, yoga, spinning and DJ masterclasses, coupled with an electrifying music concert.
The marketing efforts garnered a collective result of USD3.3 million in PR value and 318 million impressions worldwide.